A Gift of GENUS
"Are you a business savvy marketer who would like to market a board game that empowers underprivileged children to learn English?"
Volunteers
1
Application Deadline
30 Nov 2019
Start Date
01 Dec 2019
End Date
31 Dec 2019
Project Type
Online
Causes
Education, Gender Equality, Innovation, Social Equality, Youth
Skills
Marketing Strategy
Languages
English
Opportunity to give back
A marketing professional to complete a general marketing strategy to market a Buy 1- Give 1 initiative for the Dino Sea Cat board game, within HK. This game helps students who are non native English speakers to learn prepositions in a fun and engaging way.
This project includes:
1. A 1 hour briefing with Genus, to understand the project, play with the prototype board games, and ask any questions that you may have
2. Creation of a marketing plan to promote the buy-1-give-1 model for Dino Sea Cat board game amongst companies and higher income families
3. A 1 hour presentation of your findings to Genus in a powerpoint format.
Information on hand
1. Dino Sea Cat board game. The game uses best practice teaching methodology developed by leading educator Dr. Marian Blank, has been designed by a professional board game designer and utilises the hugely popular Dino Sea Cat character, whose cult following was spearheaded by Mercedes Benz in Malaysia.
2. Case studies of successful engagements. To date, the Dino Sea Cat Board Game has been deployed and tested with NGOs in 9 countries
3. Dino Sea Cat and Genus branding
4. Ideas of target markets within HK, including parents, companies and NGOs and details of existing collaborations and partnerships
5. Information about testing the effectiveness of the game as a teaching tool.
Additional skills required
Marketing, sales or business development experience
Outcome for the organization
Genus exists to level the playing field in education by helping disadvantaged kids gain the same kinds of high quality educational opportunities as wealthier children.
Your marketing plan will certainly help us reach out to our key stakeholders in the social sector, who can use our game for free to assist underprivileged children. However, your plan will be key in helping us to launch our Buy 1 - Give 1 initiative to corporates and higher income families.
You will like this if you are
A team player, Visionary and Practical
Project Manager
Ivan YongThree words to describe Ivan Yong
Optimistic, Resilient and Communicative
Fun Fact About the Project Manager
Learning new languages is my lifelong hobby - I speak 7 languages including Japanese, Korean and French.
About the organisation
Staff Size
1-4
Causes
Education, Gender Equality, Innovation, Social Equality, Youth
Our Mission
We want to level the playing field and provide high quality educational materials to underprivileged children in Asia. Currently, we off... › read more